The way Modern Companies do business
KPIL Digital Marketing
KPIL Digital Marketing Overview
Our set of design solutions can help any new business develop and any established company continue developing a fresh image that delivers an authentic and real message about its concept, philosophy, and culture.
We help create a unique and consistent brand experience for your business.
If you want your business to get noticed, you must engage with the community where they live, online. Here’s how KPIL can get you there.
Website Design & Hosting
Social Media
SEO & Local Search
Paid Search / PPC
Reputation Management
Email & SMS Marketing
Print Design
eCommerce
Website Design & Hosting
KPIL's human-centered website design refers to a web development approach that prioritizes the needs, preferences, and behaviors of human users. This approach aims to create websites that are user-friendly, accessible, and engaging while also ensuring that they are hosted on reliable servers for optimal performance. This approach ultimately leads to websites that are more engaging, effective, and user-friendly.
Social Media
Allow your business to tell a big story on every level. Your customers are on Facebook and Instagram and ... well, you know. Shouldn't you be there too? Did you know that some surveys show over 65% of small business customers are in the social communities regularly? And just as important, did you know that over 95% of small business marketers (for your competition) are in the social communities regularly? Now that we have your attention, it's also important to know that effective use of social media marketing for small businesses requires a much different approach and mindset than any other industry. There is no plug-n-play approach. Every business' focus operates differently with unique goals. Let's design together a strategic plan that guides you and your customers together perfectly. Let's hit them where they live -- on Facebook, Instagram, etc. — with a message they can't say no to.
SEO & Local Search
KPIL establishes your online persona and drives website traffic with high-quality, search-engine-optimized, evergreen website copy and editorial content. We also grow your social community and keep them engaged with targeted messages and responses in your brand voice, while tapping appropriate brand advocates from our network of social media influencers. Tying these worlds together provide a positive-results platform that will continue to push new customers through your front door. Our SEO process is designed to ensure your website is search engine friendly by targeting keywords that align with your brand's messaging in your local area and that will increase your overall search rankings. Content Marketing, one ongoing activity in KPIL SEO, is our process of developing, executing, and delivering content to create, nurture, and grow your customer base.
Paid Search / PPC
Increasing community awareness of every one of your businesses' locations and driving traffic to your website to capture the necessary information to engage with customers through digital channels is our number one priority with paid search. Our close partnerships with Google, Meta (Facebook & Instagram), Yelp, and TripAdvisor give us a leg up on other marketing agencies when it comes to planning and executing a paid ad campaign for your brand. Search engine marketing involves using advertising to elevate in the search engines when someone searches for your targeted keywords. Unlike SEO, which depends heavily on Google's algorithm, search engine marketing is highly customizable to your immediate restaurant needs.
Reputation Management
Human-centered reputation management refers to the practice of the KPIL team managing and shaping your organization’s reputation with a strong focus on the needs, perceptions, and values of your customers. We recognize that reputation is not solely about public relations or branding, but also about building trust, credibility, and positive relationships with the community. Ultimately, KPIL human-centered reputation management recognizes that reputation is a collective perception held by a diverse set of stakeholders, and we seek to build and maintain a positive reputation by genuinely understanding and addressing their needs and concerns. This approach can lead to stronger relationships, increased trust, and a more resilient reputation in the long run.
Email & SMS Marketing
Human-centered email and SMS marketing is an approach where KPIL prioritizes the needs, preferences, and experiences of the recipients. It focuses on creating campaigns that are more personalized, engaging, and relevant to the individual, rather than simply broadcasting generic messages to a broad audience. This approach aims to build stronger relationships between your brand and your customer by treating them as unique individuals rather than faceless subscribers. By adopting a human-centered approach to email and SMS marketing, you can build stronger connections with your audience, increase engagement, and ultimately drive better results. This approach by the KPIL team emphasizes the importance of treating recipients as individuals and delivering messages that are meaningful to them.
Print Design
Food & Drink Menus, Neighborhood Flyers, Community Signage, Festival Banners
eCommerce
Human-centered eCommerce is an approach to online retail that places the needs, preferences, and experiences of customers at the forefront of the business strategy. Through this strategy, KPIL focuses on creating a more personalized and engaging shopping experience by leveraging technology and data to better understand and serve individual customers. By implementing these principles and strategies, KPIL’s human-centered eCommerce aims to build stronger customer relationships, enhance customer loyalty, and drive business growth by providing a more personalized and enjoyable online shopping experience. We recognize that customers are not just transactions but valuable individuals with unique needs and preferences, and seek to meet those needs while delivering value to your business.
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How KPIL’s human-centered website design helps your business
KPIL's human-centered website design refers to a web development approach that prioritizes the needs, preferences, and behaviors of human users. This approach aims to create websites that are user-friendly, accessible, and engaging while also ensuring that they are hosted on reliable servers for optimal performance. This approach ultimately leads to websites that are more engaging, effective, and user-friendly.
Reaching an attentive audience with Human-centered Email & SMS Marketing
KPIL human-centered email and SMS marketing focuses on creating campaigns that are more personalized, engaging, and relevant to the individual, rather than simply broadcasting generic messages to a broad audience. This approach aims to build stronger relationships between your brand and your customer by treating them as unique individuals rather than faceless subscribers.
Managing public perception with Human-centered Reputation Management
KPIL human-centered reputation management recognizes that reputation is a collective perception held by a diverse set of stakeholders, and we seek to build and maintain a positive reputation by genuinely understanding and addressing their needs and concerns. This approach can lead to stronger relationships, increased trust, and a more resilient reputation in the long run.
Build strong customer relationships with Human-centered eCommerce
KPIL's human-centered eCommerce aims to build stronger customer relationships, enhance customer loyalty, and drive business growth by providing a more personalized and enjoyable online shopping experience. We recognize that customers are not just transactions but valuable individuals with unique needs and preferences, and seek to meet those needs while delivering value to your business.
